Those ‘Grafitti Tweeters’ I discussed earlier and who I renamed Twankers have been squarely targetd in a great social media campaign by Pringles in the UK.
Pringles in the UK is promoting its ‘sharing’ positioning by poking fun at Twankers. The work of Wunderman ‘The Oversharers’ encourages consumers to name and shame friends who share mindless staus updates and other emptiness. The camapign suggests they share things that are ‘really worth sharing, like Pringles’.
A website showcasing the most banal tweets, such as: ‘Just eaten a sausage roll!!!’ offers visitors the ability to download a Facebook ‘Overshare’ button. When users click on ‘Overshare’, the Twanker will receive a message advising them to seek help at the Pringles website.
In addition, a viral function enables consumers to send customised videos to their friends suggesting that they stop sharing information online that does not interest others. They can also send them T-shirts and caps carrying their most banal updates.
A fantastic use of the medium to bite itself…..cannibalistic and pertinent.