Archive for social media

Blood sucking social media gurus get some sunlight shone on their dark ways

Posted in Marketing, advertising, ethics with tags , , , , , on November 29, 2010 by marketingheart

What fun! Social media gurus present way too large a target for the media to ignore them, and while this rant in the UK’s Daily Telegraph arguably pulls too few punches, it’s a hoot.

And maybe, brave as well; after all, incurring the wrath of “the poisonous cult of the social media guru” by calling them “a rag-tag crew of blood-sucking hucksters ” might encourage them to unleash a storm of socialmedia revenge activity …even though that might be said to contradict the stance taken by one said guru who claimed “to have “re-ignited core kindness values through externalised social play” at a large multinational company.

The best social media guru joke came from Avinash Kaushik, Google’s analytics evangelist. “Social media is like teen sex……Everyone wants to do it, no one actually knows how, and when done, there is surprise it’s not better.”

social media guru journey (Thanks David Armano)

There seems little doubt that the social media bandwagon has been adopted by many a beleaguered adman, hardly surprising since media fragmentation really had to be turned from a threat into an opportunity. And of course where audience numbers go, admen will follow. How much truth is there in the quackery accusations? Well, some might say that shonky admen is more a part of the definition of the game than something to be surprised about. Having said that, there are some great social media case studies around, but for each there seem to be as many detractors shouting “show me the money” (attributable sales results) as fans, with many agreeing with the Telegraph article about the “lack of checks and balances online, especially within social networks”.

If you think you might actually go insane with all the accusations and counter accusations flying around this fine profession, try “5 signs your social media guru is a quack”.

Personally I tend to agree with the notion that no media works brilliantly without a brilliant idea, and that a great idea will work best if integrated across a range of media, including social. So, social media can be powerful in the right hands but it’s no cure-all. Most of its practitioners, to be fair, seem to acknowledge that.

If you want to jump on the “I hate social media gurus” bandwagon, you could probably have a lot of fun by starting with this video, although you better brace yourself for some language!

Then again, become a guru yourself, using this totally straight-faced guide….from a self-growth website 🙂

Facebook vs Twitter vs Foursquare: spot the difference

Posted in Marketing, advertising, ethics, Uncategorized with tags , , , on June 21, 2010 by marketingheart

Thanks to an anonymous poster at mumbrella for this one:

Facebook: Should I eat this biscuit or should I put it in the bin?

Twitter: Biscuit stale, just put it in the bin.

Foursquare: Just left at the bin. Now back at the fridge.

*Yawn*

Twitter eats itself; talking the piss out of ‘graffiti tweeters’

Posted in Marketing, advertising, ethics with tags , , , , , , , on May 8, 2010 by marketingheart

Those ‘Grafitti Tweeters’ I discussed earlier and who I renamed Twankers have been squarely targetd in a great social media campaign by Pringles in the UK.

Pringles socia media campaign uses the medium to make fun of the mediums users!
Pringles in the UK is promoting its ‘sharing’ positioning by poking fun at Twankers. The work of Wunderman ‘The Oversharers’ encourages consumers to name and shame friends who share mindless staus updates and other emptiness. The camapign suggests they share things that are ‘really worth sharing, like Pringles’.

A website showcasing the most banal tweets, such as: ‘Just eaten a sausage roll!!!’ offers visitors the ability to download a Facebook ‘Overshare’ button. When users click on ‘Overshare’, the Twanker will receive a message advising them to seek help at the Pringles website.

In addition, a viral function enables consumers to send customised videos to their friends suggesting that they stop sharing information online that does not interest others. They can also send them T-shirts and caps carrying their most banal updates.

A fantastic use of the medium to bite itself…..cannibalistic and pertinent.

Twitter = toilet wall graffiti

Posted in Marketing, advertising, ethics with tags , , , , on April 16, 2010 by marketingheart

I like this analogy, I really do. Don’t get me wrong I use twitter a little to follow a few industry people, but sometimes out of curiosity i look at the trending subjects and boy is it depressing. Comparing it to toilet graffiti is actually really flattering to this tsunami of nothing. What should we call these naff, pointless staus updaters….Twankers?

Anyways, the graffiti analogy isn’t mine, I’m not that clever, it was penned by my guru de jour, Chris Arnold in realtion to the use by British pollies of social media in the current election campaign. Read on, Chris is da man.