What do we make of Sensis delivering unwanted mountains of paper to us each year. Well, for the most part we simply cop it mutely.
Amazingly in this digital age, 20.9 million phone directories are printed and distributed each year in Australia. How may are are directly thrown out isn’t known but the evidence around my streets is..most of them.
What a waste of paper and an unnecessary contribution to global warming. The cradle-to-grave carbon emissions for these phone directories has been calculated as 175,000 tonnes per year. That is equivalent to the carbon emissions of about 35,000 cars.
In Australia, it is possible to request that phone directories are not printed and delivered to your house. Simply go online to Sensis or call 1800 810 211. Just 480 cancellations delivers the equivalent reduction in emissions as removing one car from the roads permanently…however, last year there were only 1311 requests to cancel delivery. Australians appear to lag other countries in this regard.
Why on earth wouldn’t Sensis/Telstra take the lead on this and promote cancellations for the kudos and the cost reduction..surely they don’t think that’d further accelerate the decline in landline usage? No, must be about the revenue from listings. Short sighted stuff.