Archive for the Uncategorized Category

Toys R Us sell figurines of meth-lab master

Posted in Uncategorized with tags , on October 22, 2014 by marketingheart

If you’ve watched the series Breaking Bad, you’d no doubt agree that the main character, good guy turned bad Walter White, makes a questionable pinup for little kids.

Toys R Us begged to differ, choosing to make a few bucks by ranging plastic figurines from the show, including Walter  holding a handgun and his accomplice, Jesse Pinkman, wearing a protective suit used in the manufacture of crystallised methamphetamine.141021-breaking-bad-toys-01_bb21ff57924a5a437ebba9592949a049.nbcnews-ux-920-520

Or at least they did until pressured to remove the products. The petition – mounted by a ‘Florida Mom’ on the website Change.org, called “Remove Breaking Bad dolls from their shelves”, attracted over 8,000 signatures.

A Toys R Us spokesman initially defended the product: “The product packaging clearly notes that the items are intended for ages 15 and up. The toys are located in the adult action figure area of our stores.”

Lending some humour to the situation Bryan Cranston, the actor who plays White, responded to the controversy, tweeting, “I’m so mad. I am burning my Florida mom action figure in protest.”

Personally I think the kiddies should have been offered matching tattoos…R Us!

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Global McKinsey survey underscores corporate support for sustainability

Posted in Uncategorized with tags on September 10, 2014 by marketingheart

Enouraging signs emerging from the corporate sector..at last.

CEOs are twice as likely as they were in 2012 to say sustainability is their top strategic priority. Seems to believe, but the survey took in over 2000 C level executives.

As the commentary says, the real challenge lies now in capturing the commercial value of sustainability and offsetting any costs associated with it. There remains a lot of work….

Read about the report here.

Dove claims to be fighting female image manipulation at the source. Empty stunt?

Posted in Marketing, advertising, ethics, Uncategorized with tags , , , on June 13, 2013 by marketingheart

I’ve blogged a couple of times about Dove’s well known ‘Campaign for Real Beauty’.

Thanks for Digital Buzz for drawing my attention to the following campaign extension, a fascinating attempt to influence those who retouch images of women into unrealistic and/or unhealthy proportions.

It’s worth repeating Digital Buzz’s comment which I agree with:

“I’m not quite sure if Photoshop Actions are used by retouchers on images like this these days, but the guys at Ogilvy Toronto have produced an interesting stunt reminding creatives, that Dove encourages ‘True Beauty’, by seeding a pre-packaged Photoshop Action that was disguised as ‘Beautify Action’ which when used, reverts any retouching to bring the image back to its original form, along with a message… Cool concept, but slightly misleading!”

In other words it’s an empty stunt. As is often the case with Dove’s campaign, this initiative operates on different nuanced levels, some of which are self-serving and suspect. Take a look:

Truth in advertising – no longer optional!

Posted in Marketing, advertising, ethics, Uncategorized with tags , , , , on May 29, 2013 by marketingheart

I’d like to share a paper I’ve written about the centrality of authenticity to marketers in the era of transparency. If you see your favourite business launching a big branding campaign, sell your shares! Here’s why:

http://www.scribd.com/doc/144341233/Bottom-up-branding-Authentic-Clarity

For a more hilarious, cynical and NSFW view of where truth in advertising just might lead, enjoy this:

 

Marketingheart in 2012..thanks!

Posted in Uncategorized on December 31, 2012 by marketingheart

WordPress stats  just provided the 2012 annual report for the Marketingheart blog. The blog had 16,000 views in 2012.Wow, thanks to everyone who read.

Happy New Year to everyone, catch you in 2013!

 

 

 

How much Co2 does your internet use generate – take a look here

Posted in Uncategorized with tags , on November 9, 2012 by marketingheart

This simple site is beautifully graphically, and boy it makes you pause for thought.

If everyone was just like you, how much CO2 would be generated by your collective online usage behaviour?

 

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A challenge to Ozzie Christmas TV advertisers – do better

Posted in Marketing, advertising, ethics, Uncategorized with tags , , on November 2, 2012 by marketingheart

Eeuuch, here we go again! We in Australia get subjected each year to the most appalling dross served up by our retailers in their seasonally themed TVC’s. As if too much food alone wasn’t enough to turn our stomachs…

Here’s how prominent UK sister company retailers Waitrose and John Lewis did it – two very different approaches. Could we imagine this level of finesse from Coles or Woolies this or any other year? How I wish.

Opinions vary about which approach is best…writing in The Guardian Charlie Brooker described the John Lewis commercial as “creepy bullshit” and said that anyone who cried about it was “literally sobbing IQ points out of their body”. How do you really feel, Charlie?

Waitrose, for their part rejected the traditional festive spot, instead persuading celebrity chefs Delia Smith and Heston Blumenthal to waive their normal appearance fees and telling viewers that instead of making a “fancy TV advert” they’d donate more money to charity. Marketing magazine reports that the supermarket will donate an additional £1 million as a result of its pared down ad on top of the £600,000 it usually gives. Nice strategy, nicely done.

Makes me yearn for a white Christmas, that’s for sure.