Role of the fashion industry in anorexia highlighted in powerful campaign


Advertising for good cause, it’s even better when it’s this powerful. Brace yourselves….

This recent campaign comes from Brazilian modeling agency Star Models, which deserves great kudos for showing such leadership. The ads feature models photoshopped to look like a human version of the illustration style that’s almost universally used in the fashion design business. It says so much about the pervasiveness of unattainable fashion imagery and its terrible effect on some people.

Wow..any fashion designers squirming? Hope so.

Perhaps not as powerful as the real thing – the most shocking anti-anorexia campaign of all, this featuring a 28-year-old French model who was suffering from the condition at the time and tragically was to die from it soon after.

In 2006 Madrid Fashion week shocked the industry by banning unhealthily skinny models from the event, and there have later been a number of similar actions, including famously by Vogue.

Unfortunately the fashion industry isn’t always this responsible… well-known vampire Karl Lagerfeld responded to one banning by blaming the outcry on “fat mummies sitting with their bags of crisps in front of the television, saying that thin models are ugly.’  He added that the world of fashion was all to do ‘with dreams and illusions, and no one wants to see round women’.

Oh, and let’s not let the ad industry off thew hook either…

Well done to the adbuster who added the sticker.

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2 Responses to “Role of the fashion industry in anorexia highlighted in powerful campaign”

  1. Malcolm Odgers Says:

    As the parent of a 16 YO daughter this issue is very close. We watch the images thT our daughter and friends view I horror most of the time….

    • Agreed, we are bombarded with imagery that can’t possibly be healthy for unformed minds to absorb. It’s pretty much impossible to avoid it. All we can do is talk about it and try to provide an awareness about the manipulative commercial interests behind it… maybe show her a picture of Karl Lagerfeld explaining that this creepy narcissist is one of the world’s most powerful fashion players. Not easy at all to get the right message across.

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