Truth in advertising – no longer optional!
I’d like to share a paper I’ve written about the centrality of authenticity to marketers in the era of transparency. If you see your favourite business launching a big branding campaign, sell your shares! Here’s why:
For a more hilarious, cynical and NSFW view of where truth in advertising just might lead, enjoy this:
- John Kenney’s Romantic Comedy, ‘Truth in Advertising’ (oneminutebookreviews.wordpress.com)