The transparent Canadian Big Mac


In yesterday’s Sydney Daily Telegraph there was a story about how different burgers look compared to the heavily styled ones that appear in commercials.

It’s an old story, scarcely news (somebody at the Tele must have rifled through the bottom drawer to fill a space), but the point made is reasonable.

So it was refreshing to see Maccas Canada address the issue head-on. That’s one for transparency. Or were they just showing off their rather glamorous  marketing director!

Why don’t corporations don’t display this kind of frankness more often? To me, it conveys a healthy respect for their consumers’ intelligence and an all too rare awareness that the truth is out there, you might as well deal with it.

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