PRODUCTS. NOW EVEN BIGGER! (than they really are)
As I sat glumly awaiting my train with the other commuters in the underground station, I contemplated the image in front of me. It seemed putting this up in an underground station is a little like sending holiday brochures to somebody in prison.
Then something ht me…the product pack is about 25% bigger than reality.
This is a common technique in advertising. In fact, in my very first job we worked on an el-cheapo furniture account. The product was all undersized, a three seater couch would sit two and a half men, etc. We had to scout for tiny models to make the stuff look normal. Shoots were bizarre, all these 5 foot high people running around, I haven’t felt so statuesque since taking a holiday in Guatemala.
Sorry about the terrible photo, it’s taken underground!