Using experiential as a platform to overcome prejudice – lovely!


I loved this stunt, it speaks about not judging a book by it’s cover, and plays with prejudice and stereotypes.

How nice to see a marketing initiative that pokes holes in stereotyping instead of creating them!

Bet you can’t guess the product until you see it.

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One Response to “Using experiential as a platform to overcome prejudice – lovely!”

  1. harlan j. wilson Says:

    Thank You, for the pingback . May we all think before we act

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