Music heals a nation – with a little help from marketing


A good news story, with – gasp – a bank playing the role of good guy.

OK maybe Banco Popular’s motives were not purely philanthropic, but what a great way to go about doing business – by empowering your customers to be better customers.

I’d call it a win-win.

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2 Responses to “Music heals a nation – with a little help from marketing”

  1. I love your blog. You make me think and challenge my preconceived ideas

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