How rich are you…where do you stand in the global rich list? Handy calculator!

It’s all too rarely I see a really smart and well executed marketing idea used for the benefit of those less fortunate than the typical targets of marketing.

Here’s one by hot London-based digital agency Poke.

I love the combined appeal to the all-too-human attributes…the curiosity, the egotism, the insecurity all wrapped up together..and how it converts the interaction into an effective appeal. Great use of insight, great use of simple technology, and I love the retro graphics.

Play with it yourself…and see if you can resist doing something worthy!



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: