How rich are you…where do you stand in the global rich list? Handy calculator!


It’s all too rarely I see a really smart and well executed marketing idea used for the benefit of those less fortunate than the typical targets of marketing.

Here’s one by hot London-based digital agency Poke. http://www.globalrichlist.com/

I love the combined appeal to the all-too-human attributes…the curiosity, the egotism, the insecurity all wrapped up together..and how it converts the interaction into an effective appeal. Great use of insight, great use of simple technology, and I love the retro graphics.

Play with it yourself…and see if you can resist doing something worthy!

http://www.globalrichlist.com/

 

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