Visa’s view: we’re all battery chickens with wallets


Visa has just spent a squillion producing a TVC which, although extremely well produced,  did nothing but depress me.

According to this remarkably uncharming vision,  we live in a world where any kind of human interaction just slows down our manic, mindless, hamster-on-the-wheel , productivity-before-humanity, mechanised activities.

This is Umair Haque‘s zombieconomy in living colour. Visa’s evident delight in the mindless credit-card tapping – each one another ticket-clip for the faceless financial giant – is really unappetising. And their displeasure at the non-clone who takes the time to smile at the cashier…well, how dare he! Visa’s world ain’t no place for smilin’…Big Brother is just around the corner.

“For a machine to run smoothly and predictably,
its parts must be standard and hence replaceable,
features which contribute, respectively,
to modern depersonalization and anxiety.”
Charles Eisenstein

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