An ad that serves a bigger, better purpose
Some ads do more than flog a product, though they’re rare.
This one made me realise I wish I was a better dad, made me wish my dad had been a better dad, made me think about my relationships and my life.
That’s a fine achievement. if I lived in NZ how could I not think well of a brand that displayed that sort of maturity and creative generosity.
Hell, maybe these guys can even contribute world peace…AND make money in the process…there’s a nice example of shared value. Play this ad in the middle east, somebody…….