market moves beyond the comprehension of the marketers
Here’s a fun thought…..what happens when the market becomes unmarketable? So cynical, so attuned to marketing strategy, so cynical and so ‘what’s next’ that campaigns never get the chance to achieve momentum?
The unmarketable market? That’d be an interesting day to be sure. But here’s the thing…it won’t happen.
Not while there are sports fans around. read on dear blogee.
Now Australians like to think of Americans as irony-free, but compared to an Aussie sports crowd…I don’t think so.
Marketing-sanctioned collective idiocy (sponsored by KFC no less – nice positioning work) : 0
Oh-so-modern irony: 1