Brandkarma: activism for consumers – shop, share, save the world

The trouble with activism is that it takes far too much energy right, and hell, who wants to set those sort of standards for themselves? Like the person I met who washed and hung clingwrap out to dry for re-use…how can one compare with those levels of motivation, dedication, commitment….without changing one’s precious lifestyle.

Here’s how, and boy do I love it. This should be the biggest consumer movement (biggest…do I mean ONLY?) ever to hit the 21st century.


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