A commercial with genuine emotional impact

This masterful piece of work does what so much marketing fails to do…connect on a very human emotional level. Beautiful casting a big part of the secret, the actor really caries it.

But having established such an emotional connection with the character, does it successfully extend it to the product? I’m not so sure about that.

One Response to “A commercial with genuine emotional impact”

  1. I do really like this ad. Although I do agree with you about not really being able to tell if it successfully extends to the product. I had to watch it a few times to tell what Mr. W was supposed to be representing.

    The Green Guerilla

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