What is wrong with marketing – in a nutshell


The august UK body, the Chartered Institute of Marketing (“the voice and champion of marketing and marketers”), defines marketing as a management process whose responsibility it is to identify, anticipate and satisfy customer needs profitably. That definition nails my ethical problem with marketing:

1. marketing constantly attempts to create customer needs rather than simple identify or anticipate them and
2. marketing often misrepresent products’ ability to satisfy customer needs

And there you have it. The two main problems with marketing.
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