Blood sucking social media gurus get some sunlight shone on their dark ways


What fun! Social media gurus present way too large a target for the media to ignore them, and while this rant in the UK’s Daily Telegraph arguably pulls too few punches, it’s a hoot.

And maybe, brave as well; after all, incurring the wrath of “the poisonous cult of the social media guru” by calling them “a rag-tag crew of blood-sucking hucksters ” might encourage them to unleash a storm of socialmedia revenge activity …even though that might be said to contradict the stance taken by one said guru who claimed “to have “re-ignited core kindness values through externalised social play” at a large multinational company.

The best social media guru joke came from Avinash Kaushik, Google’s analytics evangelist. “Social media is like teen sex……Everyone wants to do it, no one actually knows how, and when done, there is surprise it’s not better.”

social media guru journey (Thanks David Armano)

There seems little doubt that the social media bandwagon has been adopted by many a beleaguered adman, hardly surprising since media fragmentation really had to be turned from a threat into an opportunity. And of course where audience numbers go, admen will follow. How much truth is there in the quackery accusations? Well, some might say that shonky admen is more a part of the definition of the game than something to be surprised about. Having said that, there are some great social media case studies around, but for each there seem to be as many detractors shouting “show me the money” (attributable sales results) as fans, with many agreeing with the Telegraph article about the “lack of checks and balances online, especially within social networks”.

If you think you might actually go insane with all the accusations and counter accusations flying around this fine profession, try “5 signs your social media guru is a quack”.

Personally I tend to agree with the notion that no media works brilliantly without a brilliant idea, and that a great idea will work best if integrated across a range of media, including social. So, social media can be powerful in the right hands but it’s no cure-all. Most of its practitioners, to be fair, seem to acknowledge that.

If you want to jump on the “I hate social media gurus” bandwagon, you could probably have a lot of fun by starting with this video, although you better brace yourself for some language!

Then again, become a guru yourself, using this totally straight-faced guide….from a self-growth website 🙂

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