Diageo, the next round’s on me
Diageo Australia and Foster’s Group, have picked up gongs as ‘leaders in sustainability practice’, with both companies achieving a gold rating in the St James Ethics Centre 2009 Corporate Responsibility Index , a UK developed measure
The St J folks don’t go out looking for its winners, companies have to submit themselves and this is the third year that Diageo Australia has participated. Last year the company picked up a silver.
Here’s how the curiously vanilla St James website describes the awards: “The primary aim of the Corporate Responsibility Index is to provide a benchmark through a comprehensive, self-assessed measure that helps companies communicate, track and manage corporate responsibility by integrating it within the business model. It is unique in the Australian marketplace as it is the only voluntary, non-prescriptive, business-led measure and benchmark of corporate responsibility available. The Corporate Responsibility Index is wide-ranging in that your submission is validated by an independent third party validators and measures responsible business practice through four main areas of your business:
* strategy implementation
* management practice in regards to the community, environment, marketplace and workplace issues
* performance in a range of social and environmental impact areas”
Boring description, but worthy aims.
This entry was posted on August 2, 2010 at 7:40 am and is filed under Marketing, advertising, ethics with tags alcohol marketing, corporate social responsibility, Diageo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.