Coles shows the way forward with Fairtrade expansion..Woolies on the nose


I ranted earlier here about how behind Australia is in taking on Fairtrade products both at retail and consumer levels.

So it’s great news to read at retailbiz.com.au that Coles supermarket has announced a expansion of its Fairtrade Certified product range, adding eight Fairtrade tea and coffee house brand products in stores this June.
Coles adds to fairtrade coffee range
The housebrand manager at Coles summed the decision up thus: “Our Fairtrade Certified tea and coffee products are benefiting growers in Tanzania, India, Ethiopia, Sumatra, Papua New Guinea and Peru. It’s been gratifying to see the impact that Fairtrade can have on families in these communities. Customers can buy Coles Fairtrade Certified products knowing that they are helping to deliver access to better healthcare and education for children in these regions, and better financial security for tea and coffee growers.”

There now that wasn’t too hard as it? Interesting to see the Fairtrade action in the house brand products, one wonders whether Coles would expend it commitment by providing better supply to terms to branded Fairtrade goods? That might be too much of a stretch! (PS And while we’re at it, can anybody tell me what kind of coffee the big chains use..Gloria Jeans, McCafe, Starbucks etc?)

Still this is a great move and Coles deserves kudos. A contrast in styles during a week when the scary-juggernaut-that-is-Woolworths has appalled its customers by imposing additional costs onto debit card users as reported in Inside Retailing.

Does anyone out there feel motivated to do a Fairtrade product comparative audit across different supermarket brands? I’d love to know the results.

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2 Responses to “Coles shows the way forward with Fairtrade expansion..Woolies on the nose”

  1. Fair trade is great but before we all get too smug it is only a small step in the right direction. Currently the fair trade premium is $150 per tonne or around 5%. As cocoa only makes up 10% of the cost of a chocolate bar then the cost differential is around .5%. Pretty paltry compared to the marketing and tax components of the final price. Never mind the potential premium charged for fair trade products.
    The ray of hope here is the difference that 5% makes in the cocoa producing communities….

    • Well, the impact on community made by the 5% is the whole point really, but if the brands are slugging uconsumers with any additional permium for fairtrade products – just because they can – that would be cynical and greedy and completely counter to the push to get people to buy Fairtrade. They wouldn’t do such a thing, surely?….

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