Truth in advertising – no longer optional!


I’d like to share a paper I’ve written about the centrality of authenticity to marketers in the era of transparency. If you see your favourite business launching a big branding campaign, sell your shares! Here’s why:

http://www.scribd.com/doc/144341233/Bottom-up-branding-Authentic-Clarity

For a more hilarious, cynical and NSFW view of where truth in advertising just might lead, enjoy this:

 

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