Banks know why we hate them (or should). Here’s one that responded.

You wouldn’t think it’d be that hard to respond meaningfully to those myriad of little things that annoy us so much when dealing with banks. And in fact the ill feeling toward banks is so great that you’d think a response would provide obvious strategic grounds for carving out competitive advantage.

Well, not so in Australia, where despite some campaign innovation appearing last year by NAB and the year before by Bankwest, banks mostly still communicate like the uncaring corporate behemoths they are. (PS for a great insight into just how unhappy some people are with their banks, take a look at unhappybanking.net.au). The recent public outcry when the banks failed to pass an official rate cut onto customers was a great example of how they can misread – or is it wishful thinking – the extent of the public’s disdain for them.

Anyway, here’s one which hit some effective buttons, for me at least. The voiceover at the end is too cheesey, but the message works. What do you think? Would you change banks for this?

At last government regulations in Australia are making it easier to switch banks…perhaps these enormously profitable entities will show more willingness to respond to customer wants and needs.

Related articles

• A new script for @BankWest (mycolleaguesareidiots.com)
• In which I have a whinge about my banks (mycolleaguesareidiots.com)
• NAB Break Up campaign ‘undermined’ by rate cuts (mumbrella.com.au)
• More People Like Their Banks Than the Government (dailyfinance.com)
• Strategic Learning: How to Be Smarter Than Your Competition and Turn Key Insights into Competitive Advantage Reviews (pro2sell.com)